Facebook’s organic reach is shrinking, and growing your Facebook page now needs paid help. If you want to learn how to get sponsored on Facebook, this guide is for you.
You’ll see how boosting a Facebook post or using Ads Manager gets you into more news feeds. We’ll show you how to reach the right people without spending too much.
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Why You Need to Get Sponsored on Facebook
Organic reach on Facebook has dropped hard. It went down 42% between January and May 2016. Today, even large pages struggle to get their organic post in front of 1% of followers.
That means if you don’t use Facebook sponsored content, your Facebook Business page is nearly invisible. A well-timed sponsored post can boost your existing post. It can also reach your exact target audience and grow your brand faster.
With tools like Facebook Ads Manager, you can launch a full sponsored post campaign. You could also use it to test a single sponsored Facebook post. The truth is, Facebook paid advertising is no longer optional.
It’s how to stay seen, stay relevant, and stay ahead. As a business owner, sponsoring influencers through brand partnerships offers another layer, providing authentic endorsements that build trust and extend reach organically.
What Does “Getting Sponsored” on Facebook Mean?
Getting sponsored on Facebook can mean a few things, depending on your goals. Primarily, it involves turning a regular Facebook post into a paid ad to reach a bigger, more targeted audience. These Facebook-sponsored posts show up in feeds and often perform better than an organic post.
There are three main ways to interpret this:
- Boosting an Existing Post: This is a fast way to reach more people without starting from scratch. It turns your organic post into a Facebook sponsored update. This update is then shown to a wider target audience.
- Using Facebook Ads Manager: This method gives you full control over your ad campaign. It’s the go-to tool for running detailed Facebook-sponsored ads. It’s also perfect for Facebook paid advertising with advanced target audience options.
- Using Brand Sponsorships: As a business owner, you can sponsor influencers or popular pages to promote your products in their content. This creates sponsored posts that feel genuine, leveraging the influencer’s audience for your brand’s visibility.
Method 1: Boosting an Existing Post (The Quick & Easy Way)
Boosting an existing post is the fastest way to reach your target audience without using an Ads Manager. It turns a strong organic post into a sponsored Facebook post in just a few clicks.
You can launch a sponsored post in minutes, with as little as $1 per day. These Facebook-sponsored posts blend into feeds and still feel natural to users.
How to Boost a Post on Your Facebook Business Page: A Step-by-Step Guide
Want more people to see your content on Facebook? Boosting a post is an easy way to reach new customers.
1. Choose a High-Performing Existing Post
Go to your Facebook Business Page and find an existing post with strong engagement. It should have at least 10 to 20 likes, shares, or comments.
These organic posts already show social proof. This also means that people are more likely to engage again when turned into a Facebook-sponsored post.
Look for engaging posts with bold visuals, good comments, or clear questions. These signs show that the content connects well with your target audience.
2. Click the “Boost Post” Button
Look for the blue “Boost Post” button under the Facebook post you want to promote. You’ll only see it if you’re logged into your Facebook business page as an admin.
Once clicked, it opens a simple setup screen to guide your sponsored post campaign. This is the fastest way to turn an organic post into a Facebook sponsored post.
3. Define Your Goal and Target Audience
Before running a Facebook sponsored post, start with a clear goal.
Do you want more engagement or website traffic?
Your goal tells the ads manager how to deliver your ad campaign. Next, define your target audience. You can target people by age, gender, location, or interests.
For better results, create a customer profile before setting your Facebook sponsored posts. This makes your sponsored ads more accurate and cost-effective.
4. Set Your Budget and Duration
Start by setting the total amount you want to spend. The lowest Facebook sponsored posts cost just $1 per day. Simply put, even small businesses can join in.
Then, choose how long your sponsored post campaign should run. Short bursts of one to seven days work best for Facebook sponsored content.
Longer runs may cause your target audience to lose interest. Match your timeline to your goal. Brand awareness can run longer. In contrast, quick event boosts might just need shorter, but more intense bursts.
5. Select a Call to Action (CTA)
A call to action (CTA) tells people what to do next. It could be a “Shop Now,” “Learn More,” or “Sign Up.”
Choose a CTA that fits your ad campaign goal. It should also feel natural in your Facebook sponsored post.
A clear CTA improves the ad experience and drives more website traffic. Test different buttons in the ads manager to see what your target audience clicks most.
6. Review, Add Payment, and Launch
Before you launch, check every setting in Ads Manager. Make sure your target audience, budget, and run time fit your goals.
Add your payment method if this is your first Facebook-sponsored campaign. These choices affect your reach and Facebook sponsored post cost.
When you’re ready, hit Boost Post. Facebook will review your ad, and most sponsored posts go live in a few hours.
Best Practices for an Effective Strategy
Boost Your Winners: Always promote content that already has organic traction. Promoting a Facebook post with zero engagement is less effective and wastes your budget.
Look for posts with high engagement rates relative to your page’s average performance. These posts demonstrate proven appeal to your audience.
Use Captivating Visuals: Bright images and videos help your Facebook sponsored posts stand out. Use visuals that reflect your target audience. This will help you to drive clicks and boost your ad campaign results.
Ask a Question: Asking a question in your post is a simple way to boost website visitors. Skip yes/no questions. Instead, go for open ones tied to your audience’s social media channels or challenges.
Method 2: Creating Facebook Ads in Ads Manager (The Pro Method)
If you want full control over your ads, Facebook Ads Manager is the tool to use. It helps you target the right age range. It also helps you to set clear goals, like app promotion, and pick the best ad placements.
You’ll access more advanced targeting options, use formats like carousel ads, and track results through your Facebook pixel. Yes, it’s harder than boosting, but it works, and pros swear by it.
The Power of Facebook Ads Manager for Targeted Campaigns
Advanced Targeting: Skip broad targeting and get specific. Use behaviors, interests, or create lookalike audiences from website visitors. This helps your ad accounts show paid content where it matters most.
Specific Objectives: Align your ads with clear business goals for better ROI. Whether you need more website visitors, leads, or sales, Ads Manager optimizes accordingly.
More Ad Formats: You can choose from various ad formats. These include carousels, video ads, collection ads, slideshow ads, and instant experience ads. Each format helps boost website visitors or support app promotion on different social media channels.
Setting Up Your Facebook Business and Ad Account
To run Facebook ads, you need a Facebook Business Manager account. Go to business.facebook.com/overview to set it up.
This tool helps organize your ad accounts, pages, and assets in one place. It’s safer and more flexible than using a personal profile.
In “Business Settings,” create or add ad accounts, then link a verified payment method. Make sure it matches your business page info. Any mismatch can block your ad campaign.
How to Create Winning Facebook Ads: A Step-by-Step Guide
Facebook ads can help you reach the right people fast. This guide breaks down each step to help you create ads that work.
1. Create a New Campaign and Choose an Objective
Inside Meta Ads Manager, click the green “Create” button to start a new ad campaign. This takes you into a step-by-step setup. On this page, you’ll pick your campaign goal.
You’ll see six main options. Each one tells the Facebook ads system how to deliver your sponsored ads. Choose based on your real goal. Will it be clicks for more website traffic, or conversions for real actions on your site?
2. Name Your Campaign and Ad Set
A clear name makes it easier to track your Facebook ads later. Use labels that show the goal, target audience, and date. For instance, you could use something like “Q4WebsiteTrafficRetailShoppersDec2024.”
This helps you spot which sponsored ads worked and which ones didn’t. When managing many ad campaigns, good naming saves time. It also helps you repeat what brings more website traffic.
3. Establish Your Budget and Schedule
Start by choosing your budget type. It could be daily or a lifetime. A daily budget of $10–$20 helps you test performance without overspending.
Lifetime budgets give Meta Ads Manager more freedom to spread your spending across the ad campaign. You can set start and end dates. You could also let your sponsored post campaign run without a stop.
For time-limited offers, always use a clear end date to avoid wasting your Facebook paid advertising budget.
4. Define Your Target Audience
You can’t run effective Facebook ads without knowing who you’re talking to. Use detailed targeting in Ads Manager to filter by interests, behavior, and age range. Aim for an audience size of 250,000 to 300,000 unless you’re a local brand.
Test different groups to see who clicks your sponsored posts. These insights help you build better Facebook sponsored campaigns. You’ll also reach real prospective customers.
5. Select Your Ad Placements
Your Facebook sponsored ads can show across Facebook’s network. These include Instagram, Messenger, and the Audience Network. Meta recommends “Advantage+ placements” to let the system find the best spots for your ad campaign.
Each platform offers a different ad experience. In this way, your sponsored posts reach users in various ways. You can pick placements yourself. But manual choices may miss top-performing Facebook ad areas if not tested well.
6. Design Your Ad Creative and Copy
Start by uploading your image or video and writing a clear message. A strong Facebook-sponsored post uses an emotional hook, a reason to care, and a call to act.
Your ad creative should grab attention fast. Users scroll quickly on social media channels, so your value must be clear in seconds. Add your link to a landing page that matches your Facebook ads message. It keeps your target audience engaged.
7. Publish and Monitor Your Ad
Click “Publish” to send your Facebook ads for review. Most sponsored Facebook post campaigns go live within 24 hours.
Once live, check performance in Ads Manager and pause any sponsored ads that don’t deliver. Focus on trends, not daily spikes.
Your ad campaign needs time to gather solid data. This helps you reach your target audience and avoid wasting your budget.
Understanding Key Campaign Objectives (Including App Promotion)
Ads Manager offers 6 streamlined objectives to align with your business goals:
- Awareness: Reach the most people likely to remember your brand. This objective optimizes for maximum impression delivery to users most likely to recall your ad.
- Traffic: Send people to a destination like your website or app. Perfect for driving more website traffic or increasing app downloads.
- Engagement: Get more messages, video views, post engagement, or page likes. This objective works well for building social proof and community.
- Leads: Collect leads for your business through forms or calls. Facebook’s lead forms capture information without users leaving the platform.
- App Promotion: Find new people to install and use your mobile app. This specialized objective targets users likely to download and engage with apps.
- Sales: Drive purchases, sign-ups, and other valuable actions on your website or app. This objective requires a proper tracking setup but delivers the highest ROI potential.
Method 3: Using Brand Sponsorships (The Partnership Approach)
Want to grow your reach without running traditional ads? Brand sponsorships might be your best move.
With this method, you team up with influencers. You could also work with Facebook creators to promote your brand through paid content on their pages.
These posts feel more natural to their followers, making it easier to earn trust. It’s a cost-effective way to get in front of more prospective customers. Especially when compared to standard ad placements.
Start by finding creators who already talk to your ideal audience. Use Facebook business tools. You could also search through social media channels like groups and niche pages.
Focus on people with at least 1,000 followers and strong engagement. These engagements include likes, shares, and comments. Pick influencers in your niche. If you sell gadgets, look for tech pages. Selling fitness gear? Partner with health creators.
Reach out using Facebook Messenger, email, or the contact info on their business page. Offer something valuable. This could be free products, a small payment, or an affiliate deal.
For small creators, $50–$500 per post is fair. Make sure the offer is clear. Tell them what kind of engaging post you want. It could either be a story, a review, or even a link to your existing post. Ask for branded tags like #Ad or #Sponsored to follow Facebook’s and FTC’s rules.
Keep things simple. Write a basic contract with your expectations, delivery date, and what results you’ll track. You can use Facebook pixel or UTM links to check traffic. Ask for insights or screenshots to review performance.
This strategy works well with Meta Ads Manager, too. You can boost the influencer’s existing post or build a carousel ad based on it. Many brands also create lookalike audiences from the influencer’s followers. This will help them attract more website traffic or website visitors.
Micro-influencers (5k–50k followers) are also ideal. They cost less and often drive better results thanks to loyal fans. Want more tips on how to get sponsored on Facebook? Explore our guide to secure your first deal.
Build a Strong Foundation With Your Own Website
If your site is slow, clunky, or unclear, your ad campaign money goes to waste. Before you boost a post, make sure your site loads fast. It should also work on mobile, and clearly tell visitors what to do next.
Website builders like Hostinger and IONOS make it easy to create a professional website. In case you might be asking yourself, no, you don’t need to write any code. These website builders also support selling online. This means that you can link your Facebook business ads to real sales.
A strong site helps you drive more website traffic and gives your Facebook pixel better data. That means better target audience reach and stronger results. It also means more return for every Facebook advertising dollar. You could learn how to create an online store to maximize your advertising ROI.
Explore the best web hosting options. This will ensure your website performs at its best. Start with a solid site, and every sponsored post you run will work harder for you.
Boost Post vs. Ads Manager vs. Brand Sponsorship: Which Is Right for You?
| Feature | Facebook Boosted Post | Facebook Ads (Ads Manager) | Brand Sponsorship |
| Ease of Use | Easy, quick, beginner-friendly | More involved, slight learning curve | Moderate; requires research, negotiation, and partnership management |
| Objectives | Primarily awareness and engagement | 6 specific goals (Leads, Sales, etc.) | Awareness, engagement, and conversions through authentic endorsements |
| Targeting | Basic (age, location, limited interests) | Advanced (behaviors, custom audiences) | Indirect; leverages influencer’s niche audience demographics |
| Ad Formats | Limited (boosts existing content format) | Many (Carousel, Video, Lead ads, etc.) | Flexible (organic posts, stories, videos with #Sponsored tags) |
| Best Use Case | Quick awareness, boosting engagement on existing content | ROI-focused campaigns (leads, sales), complex targeting | Building trust and credibility via influencer partnerships for niche or authentic promotion |
| Cost | Very affordable, starts at $1/day | Flexible, but requires more budget for testing | Variable; $50–$5,000+ per post, depending on influencer reach and negotiation |
Boosting is quick and simple. It works well if you want likes, shares, or to push an existing post to more people.
It’s a good start for beginners on your Facebook business page. But if your goal is more website traffic or real leads, try Meta Ads Manager instead. It gives you better control over your ad placements, audience, and results.
Want to take it a step further? Brand sponsorships can help. By teaming up with creators, your message feels real, and people trust that. This type of paid content often works well across different social media channels.
Each choice changes how you show up in the news feed. It also affects how you reach prospective customers. Mix and match based on your goals. Think about your business page, your budget, and who you want to reach.
Conclusion
You don’t need thousands of followers to learn how to get sponsored on Facebook. Start with boosted posts. Then use paid content like video or carousel ads to reach more website visitors.
Test what works, then scale with smart targeting and create lookalike audiences to grow faster. Incorporate brand sponsorships to tap into influencer networks for authentic promotion.
Want to try another form of marketing for your business? Discover key strategies for success with this detailed guide on social media marketing.
Next Steps: What Now?
You’ve got the tools, now put them to work. Whether you’re just boosting a post or building full ad campaigns, here’s how to start smart:
- Pick your best post.
- Define your goal.
- Set your daily budget.
- Refine your audience.
- Create a business site.
- Test and scale.
Further Reading & Useful Resources
To grow your online presence and boost your earning potential, explore these guides:
- How to Get Sponsorships: Learn simple steps to attract sponsors on social media.
- How to Make Money on Telegram: Discover ways to monetize your Telegram channel or group.
- YouTube Monetization Guide: See how many subscribers and views you need to start earning.
