Have you been told “You could sell these!” when showing off your custom WordPress themes? You’re not alone. The WordPress theme market is growing faster than anything else. If you plan to become a part of it, now is the right moment.
In this guide, we will cover the basics and also the 8 marketplaces you need to take into account. Let’s begin!
Create a Website to Showcase and Sell Your WordPress Themes
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|---|---|---|---|
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 | 4.4 | Pricing | Visit IONOS |
 | 4.2 | Design | Visit Squarespace |
Why Sell WordPress Themes?
The WordPress ecosystem is a goldmine for creative developers. With a staggering 43.6% of the internet built on WordPress, the demand for high-quality themes is insatiable. This platform’s popularity is impressive and will remain like that.
A WordPress site is easy to make and looks cool. A WordPress theme is something that makes a site look unique and stunning.
Selling WordPress themes isn’t just about making a quick buck though. It’s an opportunity to create passive income streams. Once you’ve developed a theme, it can continue generating revenue for years. Even better, you are helping owners make their WordPress website precisely as they like.
The beauty of the WordPress theme market lies in its diversity. Every website owner needs a theme that reflects their brand and meets their functional requirements.
Steps to Create and Sell WordPress Themes
Choose a Niche and Design Your Theme
Success in the crowded WordPress theme market often hinges on finding your niche. Instead of creating a one-size-fits-all theme, consider focusing on specific industries or use cases. Are you passionate about fitness? Create themes for gym owners. Love food? Design themes for restaurants and food bloggers.
To identify promising niches, leverage tools like Google Trends. These can help you understand what people are searching for and where there might be gaps in the market.
Once you’ve identified your niche, create an outline. Then start planning the details. Design a theme and offer it on WordPress theme marketplaces.
Develop Your Theme Using Responsive Design Principles
Responsive design isn’t just a nice-to-have – it’s essential. Your theme needs to look great and function flawlessly on devices of all sizes. Sadly, this makes the development process a bit more complicated.
When developing your theme, consider how elements like fonts, image sizes, and menus will adapt to different screen sizes. Utilize flexible grid layouts and CSS media queries to ensure your theme responds appropriately.
Follow WordPress Coding Best Practices
The WordPress Coding Standards cover everything from PHP and HTML to JavaScript and CSS. By following these guidelines, you ensure your theme integrates smoothly with WordPress core and other plugins.
Well-documented and functional code isn’t just about impressing other developers. It makes your theme easier to update and maintain. This reduces the likelihood of bugs and improves overall performance.
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Include Appropriate WordPress Theme Templates
WordPress uses a specific template hierarchy to determine which template file to use for a given page. Understanding and implementing this hierarchy correctly is key to creating a flexible and powerful theme.
At a minimum, your theme should include templates for the index, header, footer, sidebar, and single post/page displays. Depending on your theme’s focus, you might also want to include specialized templates.
Common additions are archives, search results, or custom post types. The key is to balance customization options with simplicity.
You might like to read our detailed guide on how to create website templates to sell.
Create a User-Friendly Theme Options Page
One of the main reasons people opt for premium themes is the ability to customize them. Even more essential is that they can do this without coding. Your theme options page is where this magic happens. That’s why it needs to be intuitive and comprehensive.
Organize your theme options logically. Group related settings together. Consider using tabs or accordions to keep the interface clean and navigable. Include options for customizing colors, fonts, layouts, and special features.
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Develop Clear Documentation
Comprehensive documentation is important for WordPress themes. As such, create documentation. It’s not just about meeting WordPress.org requirements. Good documentation can significantly reduce support requests. Even better, it can help you acquire more clients.
Your documentation should cover installation procedures. It must also explain how to use the theme options and guide customization. Include examples and screenshots where appropriate. If your theme includes any unique features or shortcodes, be sure to document these thoroughly.
Test, Refine, and Price Your Theme
Here we have 3 main elements when it comes to WP themes. You should master each one before you can start making a profit.
Testing
Before unleashing your theme on the world, thorough testing is crucial. Test your theme across different browsers and devices to ensure consistent functionality and appearance. Check for compatibility with popular plugins, especially those commonly used in your theme’s niche.
Don’t just rely on your testing. Get feedback from others. Consider setting up a beta testing program where early adopters can use your theme and provide feedback. This real-world testing can uncover issues you might have missed and provide valuable insights for refinement.
Refining
Once you have details from the research you have done, refine the theme. Correct all the issues you may have overlooked. Now you have two options. You can publish the theme or you can repeat testing. In the ideal world, you would re-test the theme. But, if the budget is not on your side, start selling the theme.
Pricing
Pricing your theme is both an art and a science. Research the market to understand the typical price range for the top themes in your niche. Consider factors like the uniqueness of your theme, the level of customization it offers, and the support you plan to provide.
Many successful theme developers use tiered pricing strategies. For example, you might offer a basic version at a lower price point. A pro version that has more features will be more expensive.
Top 8 Marketplaces to Sell WordPress Themes
1. WooCommerce Marketplace
WooCommerce Marketplace is an extension of the popular e-commerce plugin. It offers a robust platform for selling WordPress themes. With its connection to the vast WooCommerce ecosystem, it provides access to a large, commerce-focused audience.
Sellers on WooCommerce Marketplace enjoy a generous 70% commission on non-exclusive products. This marketplace is particularly advantageous if your themes cater to e-commerce websites or integrate well with WooCommerce functionality.
Pros:
- Large e-commerce audience
- 70% commission
- Seamless integration with WooCommerce
- Access to a community of online store owners
- Regular updates and support from WooCommerce
Cons:
- Limited to e-commerce themes
- High competition
2. ThemeForest
ThemeForest is now part of the Envato network. It’s perhaps the most well-known marketplace for WordPress themes. With millions of users, it offers unparalleled exposure for your products.
The commission structure on ThemeForest varies based on exclusivity and sales volume. Exclusive authors can earn between 62.5% to 87.5% of each sale. Non-exclusive authors receive a flat 45%. While the platform’s popularity means high competition, success here is not far-stretched.
With the right niche and the right tools, you can get countless, potential customers. Use online tutorials and Google Analytics to get more data on potential clients.
Pros:
- Vast exposure
- Competitive commission rates
- Extensive documentation and resources
- Marketing tools available for authors
- Strong community support
Cons:
- High competition
- Complex commission structure
3. Creative Market
Creative Market offers flexibility that many theme developers appreciate. There are no exclusivity requirements, meaning you can sell your themes on multiple platforms simultaneously.
With a straightforward 70% commission on all sales, Creative Market provides a transparent earning structure. The platform’s diverse range of digital products, from fonts to graphics, can also provide cross-promotion opportunities for your themes.
Pros:
- No exclusivity requirements
- 70% commission
- Diverse product categories for cross-promotion
- Simple and clear listing process
Cons:
- Diverse audience
- Less recognition of themes
4. Template Monster
Template Monster offers a balanced approach for theme sellers. Exclusive authors earn a 65% commission, while both exclusive and non-exclusive authors of graphics products receive 65%.
One of Template Monster’s unique features is its MonsterONE subscription service, which can provide an additional revenue stream for theme developers. The platform also offers extensive support for both customers and designers.
Pros:
- Unique subscription service
- Good support
- Large marketplace with many product categories
- Regular promotional campaigns
- Opportunities for collaboration with other authors
Cons:
- 65% commission for exclusives
- Product overlap
5. Codester
Codester provides a straightforward, user-friendly platform for selling WordPress themes. It offers a 70% commission rate and no exclusivity requirements. This marketplace is ideal for designers who like maintaining complete control. It is also great for those who want to sell themes regularly.
While perhaps not as well-known as some other marketplaces, Codester is a great option. It offers simplicity and favorable terms. These make it worth considering, especially if you are a new theme developer.
Pros:
- User-friendly platform
- 70% commission
- No exclusivity requirements
- Straightforward listing process
- A growing community of developers
Cons:
- Less known
- Fewer features
6. WordPress.org Theme Directory
The official WordPress.org Theme Directory is a unique platform in that it only accepts free themes. However, it shouldn’t be overlooked in your selling strategy.
Listing a free version of your theme in the directory can be an excellent way to gain exposure and build a user base. Many successful theme developers use this as a marketing strategy, offering a free version with basic functionality. But they also offer a premium version.
Pros:
- Increases visibility
- Free listings attract users
- Builds a user base for premium versions
- High trust factor as an official directory
- Potential for user feedback and improvement
Cons:
- Only accepts free themes
- No direct revenue
7. Creative Fabrica
Creative Fabrica is a rising star in the digital resource marketplace. While it caters to a wide range of creative products, it’s gaining traction as a platform for WordPress themes.
The platform’s community-oriented approach can be beneficial. This is especially the case for theme developers looking to build a following. Its diverse product offerings also provide another opportunity.
Pros:
- Community-oriented approach
- Bundling opportunities
- Attractive for crafters and designers
- 70% commission on sales
- Support for authors in promoting products
Cons:
- Still gaining traction for themes
- Limited audience
8. CSSIgniter
CSSIgniter offers an interesting model for theme sellers. While the base commission rate is 50%, they also offer opportunities for additional earnings through their theme club model and commissions on subscription renewals.
This platform can be particularly attractive for developers who plan to create multiple themes. It is also great for those who want to get a steady passive income.
Pros:
- Focus on quality themes
- Dedicated audience
- Helpful resources and documentation
- Regular updates and new theme releases
- Community support for developers
Cons:
- Smaller marketplace
- Limited sales potential
Marketing and Promoting Your WordPress Themes
A compelling product demo can be the difference between a sale and a pass. Create a live demo site that showcases your theme’s features and functionality. Include examples of different page templates, post types, and customization options.
Make sure your demo is easily accessible from your sales page and consider creating video walkthroughs to highlight key features.
Your own WordPress site is another, excellent option. You can create a site using WordPress and show clients what you can do. There you can share articles about the WordPress development process, web design and so much more. Make sure to cover advice about WordPress hosting and other elements of websites.
Don’t forget to optimize your blog posts for SEO. Use relevant keywords, create informative meta descriptions, and include high-quality images.
Social media platforms like Twitter, LinkedIn, and Instagram can be excellent channels for showcasing your themes and connecting with potential customers.
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Build an email list of interested users and past customers. Use email marketing to announce new themes, share updates, and offer exclusive discounts. Remember, your existing customers can be your best source of repeat business and referrals.
Partnering with plugin developers can be a win-win situation. Look for plugins that complement your themes and reach out to their developers. You might offer to optimize your theme for their plugin in exchange for a mention or recommendation.
These collaborations can extend the functionality of your themes, making them more attractive to users. They also open up new marketing channels, helping you reach audiences you might not have accessed otherwise.
Tips for Success in the WordPress Theme Market
If you want to be successful in this line of business, you need to use a few tips. These are simple but extremely effective.
- Stay updated with the latest trends: To thrive in the competitive WordPress theme market, you need to do more than just create great designs. Stay updated with WordPress trends and updates to ensure your themes remain compatible and relevant.
- Offer top-notch customer support: Providing excellent customer support can set you apart from the competition. Respond promptly to user questions and issues, and use feedback to continually improve your products.
- Update regularly: Don’t rest on your laurels – keep updating and improving your themes. Regular updates not only keep your themes secure and compatible but also give you opportunities to add new features that can attract new customers and retain existing ones.
- Build a reputation: Focus on building your brandand reputation in the WordPress community. Participate in forums, contribute to open-source projects, and share your knowledge. The connections and reputation you build can be invaluable for long-term success in the theme market.
Conclusion
Selling WordPress themes can be a rewarding venture, both financially and creatively. With the right approach to development, marketing, and customer service, you can carve out your own space in this thriving market. So, roll up your sleeves, fire up your design tools, and start creating the next must-have WordPress theme!
Next Steps: What Now?
- Start learning about WP themes.
- Now you can start developing extraordinary themes.
- Start selling them on multiple marketplaces.
- Promote your work and get more sales.
Further Reading & Useful Resources
- How to Create a Website: Empower Your Digital Presence
- How to Create an Online Store
- How to Successfully Sell Online: A 10-Step Guide (+ tips)
- Should I Use WordPress or Another Popular Blogging Platform?
- How to Start a WordPress Blog in 7 Steps: Beginner’s Guide & Examples
- What is WordPress? An Overview of the World’s Most Popular CMS
- The Best WordPress Blogger Themes You Should Consider
